Renzo Branding Project – Italian Flavors for Japan
This project was developed for an importer of authentic Italian food products specializing in premium olives, traditional spaghetti, and Parmigiano-Reggiano cheese.
The goal was to create a visual identity that captures the essence of Italy — its rich culinary tradition, artisanal quality, and timeless elegance — while appealing to Japanese consumers. We achieved this by combining cool, earthy color palettes with typography and design elements inspired by Italian culture.
The brand communicates a simple yet powerful message in Japanese Ad material: Bring the true taste of Italy to your table. Every detail, from the packaging to the promotional materials, has been designed to highlight the products' heritage and superior quality, fostering trust and connection with food lovers in Japan.
Client: Renzo
Location: Japan.
Disciplines: Branding, Graphic design.
